TECH NEWS – Nvidia CEO, Jen-Hsun Huang, says that without cryptocurrencies, the price tag of their products would go down…

Huang said during Nvidia’s quarterly business report, “We’ve always believed that the ASP of GeForce should drift towards the average selling price of a game console, and so it should be something along the lines of $500 or so roughly at this time.”

This comment does not mean that an entry-level, low-profile video card (say the GeForce GT 730) should be this price, but if we compare the entire range from entry-level cards to high-end models, we should get such an average price. Of course, this is not cheap nowadays because a PC needs several components (motherboard, processor, memory, SSD, power supply, case, cooling system, monitor). So it can be pretty expensive to build a new machine. (Nvidia will likely introduce the RTX 40 family towards the end of September. Huang will hold a keynote on September 20.)

Huang added, “I would say that without crypto dynamic, the mix would go down. However, the overall trend long term, the ASP is drifting up.” It could suggest that the RTX 40 series cards, codenamed Lovelace (named after Ada Lovelace, an English mathematician and writer – you could say she was the first computer programmer), will not be cheap, even though prices have recently started to fall due to the cryptocurrencies and NFTs tanking, bringing down the GPU costs along with them.

It may not be a fair statement from Huang, however, that the average price of a video card should be the same as that of a console, especially as we mentioned earlier today that Sony had increased the cost of the PlayStation 5! (When in a console’s life cycle, the opposite should be the case!)

Source: PCGamer