Embracer Group: The Saints Row Reboot’s Situation Is Difficult!

The CEO of the Swedish publishing conglomerate, which is growing stealthily but at a tremendous pace, says that profits won’t be much from this game…


The Saints Row reboot has been available for almost a month, but the reviews are not very strong (the average rating on OpenCritic is 64 on a scale of 1-100; user ratings are even lower). It wasn’t fully polished (even with the postponement!), there was little innovation in the open world, and there wasn’t enough fire behind the typical wildness of the franchise. For these reasons, it’s worth listening to how Embracer, the company behind the project, assesses the reception of Volition’s game.

We wrote yesterday that in North America, NPD reported that the game came in second place in the August game charts (although Madden NFL 23 took the month by a landslide). Still, despite it, Embracer CEO Lars Wingefors told investors about the Saints Row reboot: “I had hoped for a greater reception of the game. It’s been a very polarized view. Many things could be said and details around it. I’m happy to see a lot of gamers and fans happy. At the same time, I’m sad to see fans not happy. It’s difficult. I’m confident we will make money on the investment. Will it have as great a return on investment as we have seen in many other games? Not very likely, but we will make money, and that’s a good starting point. You always want every instalment of any IP to be greater than the last one, but what you do is…evaluate your position, the outcome… and there [are] hundreds of people engaged in this game in the group. I still have great trust in those people, and I am sure they will recommend things for the future,” said Wingefors, who said it’s fair to say the franchise may need to be rethought…

So who knows what direction Saints Row might take after all this, but chances are there could be a significant departure.

Source: WCCFTech

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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