TECH NEWS – The Cupertino-based tech company says it hasn’t been in a good position with its phones domestically for some time.

Apple said in its last quarterly earnings report that its iPhone division generated $39.67 billion in April-June. While it sounds good on paper, it represents a 2% decline compared to last year. The company didn’t mince its words and admitted that the phone business in the US has been in a downward spiral for a long time, even though iPhones are pulling in the most money for Apple.

It should make the company less dependent on mobile, but it will not be a simple, short process, so Apple will either have to strengthen its other businesses or not rely exclusively on the US. For this reason, Mark Gurman, who works for Bloomberg, wrote in his weekly Power On newsletter that the iPhone 15 faces a considerable challenge. At the same time, many features have only been added to the more expensive Pro models by Apple.

“After reporting sluggish iPhone sales on Thursday, sending Apple stock sliding, the company disclosed that “the smartphone market has been in decline for the last couple of quarters in the United States.” That presents a challenge for the next iPhone, which promises to be the biggest update to the device in three years. When Apple rolls out major phone overhauls — as it did with the iPhone 6 in 2014, iPhone X in 2017, and iPhone 12 in 2020 — the new features usually sell themselves. In those earlier examples, the company kicked off major upgrade cycles by offering bigger screens, revamped designs (with no home button in the case of the X model), and 5G connections,” Gurman wrote.

The end of the year is also a boost for Apple, but it requires that the production problems seen with the iPhone 14 Pro and Pro Max do not occur. With new models scheduled for mid-September, both Pros are rumored to be getting a price increase, so the iPhone 15 Pro could be $1,100 instead of $1,000, which could affect later models’ shipments. But there is reason to be optimistic, as Apple Services generated $21.21 billion in the previous quarter, accounting for 26% of total revenue.

It won’t be easy for the company…

Source: WCCFTech