Chinese EV Manufacturers Are Also Surprised By Apple’s Sudden Exit!

TECH NEWS – But the cancellation of Project Titan means the US tech giant can move many more people to AI.


Chinese automakers have recently been joined by Xiaomi, the world’s third-largest smartphone maker. There is surprise among manufacturers that Apple is pulling out so suddenly, but some understand the company’s decision because there are other areas where the Tim Cook-led company can be in a much better position. The South China Morning Post reported what the founder of Xiaomi wrote on Weibo (their Twitter equivalent). He was shocked by Apple’s decision, and despite the challenges, Xiaomi launched its first electric car, the SU7, in December, but still has a few months to test the prototype (which 3,400 engineers worked on) before the public can buy the product. Apple has about 2,000 people working on its self-driving car…

Li Xiang, CEO of Beijing Li Auto (an electric vehicle company), wrote that artificial intelligence will be used in many ways over time, from devices to software, and Apple should be better represented. But he’s not the only one who thinks the US tech company would be better off if it did indeed drop Project Titan, as analysts at Wedbush Securities echo similar sentiments.

AppleInsider has discovered that they think it’s better for Apple to focus on GPT, the company’s content-creating (generative) AI. They could do well in Mixed Reality (MR) and AI, but in the latter Apple is a bit behind OpenAI, even though the company was the first to launch a digital assistant (Siri) with the release of the iPhone 5S. With the cancellation of Project Titan, there could be more investment in artificial intelligence, and we’ve already heard that iOS 18 and iPhone 16 could be boosted with such features this fall, which could also improve phone sales in China.

So it really does seem like a good idea to end Project Titan, which has been in development for almost a decade.

Source: WCCFTechSCMP, AppleInsider

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