Baldur’s Gate 3 Owners Are Investing A Stellar Amount Of Money Into The Video Game Industry!

Following the success of Baldur’s Gate 3, Dan Ayoub, director of digital product development at Wizards of the Coast, revealed more details about Hasbro’s plans for video games…



What Baldur’s Gate 3 has achieved is a historic phenomenon in the video game industry. It’s such a good game that it even brought the license holders $90 million in royalties alone! Now, Hasbro seems determined to keep investing in video games. Especially into Dungeons & Dragons IP, as it has proven to be very profitable if you make a good title.

Although Larian Studios, the creators of Baldur’s Gate 3, are moving away from Dungeons & Dragons entirely and not making an expansion or Baldur’s Gate 4, it has been confirmed that both Wizards of the Coast and Hasbro are looking to Swen Vincke follow the path started by

Gamespot was able to speak with Wizards of the Coast Digital Product Development Director Dan Ayoub at GDC about the company’s gaming strategy.

A few days ago, the CEO of Hasbro said that in the next 5-10 years, “more video games will be released” under the Dungeons and Dragons license. Now we have more details about the strategy: “It makes sense for Hasbro to have all these games in the works. I’m really excited to talk about what we’re doing in-house because we have a billion dollars worth of games in development right now,” Ayoub said.


Hasbro’s strategy for video games after the success of Baldur’s Gate 3


According to the Hasbro boss, these studios are all built around people and teams “whose DNA is behind the things we do.” Among those studios, he says, “there’s one in Montreal that’s working on a big Dungeons & Dragons-based game.” Ayoub also talks about other licenses: Atomic Arcade, GI Joe, etc. At the same time, he points out that “there are hundreds of people in all these studios who are also actively hiring”.

This shows the expansion in video games announced by the owners of Baldur’s Gate 3, who said that they are working on up to 40 new projects.

Commenting on the success of BG3, he said: “We were very happy with the reception of Baldur’s Gate 3. People want games like this, high quality and things that are true to the franchise. When we make a D&D game, we work with the D&D team. We also want get involved in what they’re planning for future editions and things like that. So the different types of games and the roadmaps that we have are connected to a broader D&D strategy.”

Source: Gamespot

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