An analyst suggests that if GTA 6 launches for €90 or €100 (around $95–$105), it could significantly contribute to the recovery of the gaming industry. He also predicts that Take-Two might price the game at $80 or $100 (approximately €75–€95).
The Grand Theft Auto series has always been synonymous with ambition, creativity, and innovation in gaming. From the iconic streets of Vice City to the sprawling landscapes of Los Santos, Rockstar Games has delivered open-world experiences that redefine the standards of the industry. As the release of GTA 6 draws closer, expectations are sky-high, and the possibility of a price increase is the last thing fans anticipate.
Can GTA 6 Drive the Industry Forward?
Veteran analyst and researcher Matthew Ball recently published a 219-page report titled The State of Video Games in 2025. A segment of the report focuses on the growth of the gaming industry, with a special emphasis on the anticipated launches of the Nintendo Switch 2 and GTA 6. Ball suggests that Take-Two could set the price of GTA 6 at $80 or $100 (around €75–€95), breaking through traditional pricing barriers.
According to Ball, this bold pricing decision could set a new precedent in the industry, encouraging other studios like Sega, Capcom, Sony, Microsoft, and Ubisoft to reevaluate their strategies. “We’ve seen companies experimenting with higher prices for AAA games since 2020,” Ball noted. Currently, the standard price for AAA titles is $70 (around €65), which equates to €80 (around $85) in Europe. Ball’s report underscores that GTA 6 will be a pivotal release not only for Rockstar Games but for the broader gaming market.
The analyst predicts that GTA 6 could generate over $3 billion (around €2.8 billion) in revenue during its launch year, selling 40 million copies. This would likely lead to increased sales of PS5 and Xbox Series X|S consoles. However, Ball does not account for the potential downside that many players might be unwilling to pay more than €80 for games that lack widespread popularity.
Source: 3djuegos
