Bad news continues to plague Ubisoft as its ambitious restructuring strategy triggers a stock market crash. Despite Tencent’s investment, the Assassin’s Creed publisher has seen its value drop by 19.61% since launching a new IP-focused subsidiary.
Ubisoft is facing an unprecedented moment in its history. After a string of disappointing developments — including the underwhelming performance of Star Wars Outlaws and the shutdown of XDefiant — the French publisher unveiled a major strategic shift by creating a new subsidiary funded by Tencent. This new branch is focused solely on key IPs like Assassin’s Creed, Far Cry, and Rainbow Six. However, despite the high-profile backing, the market has not reacted favorably: since the announcement, Ubisoft’s shares have plunged more than 19%.
According to recent trading data, Ubisoft has suffered a 19.61% drop over the past five sessions. Although the company experienced a short-lived 11% boost on March 28 — the day after it announced the new subsidiary — that momentum quickly faded at the start of the following week. As a result, the company’s stock has performed worse than it did prior to the subsidiary’s formation.
There are still many uncertainties surrounding the move. While the Tencent deal is fully confirmed and expected to close by the end of 2025, analysts and gamers alike are raising questions about the future of Ubisoft’s remaining IPs and teams not covered by the subsidiary. This climate of doubt has contributed to the company’s plummeting valuation. It remains to be seen how Ubisoft will recover once the new division is fully operational.
Ubisoft employees are worried about their future
Even as Assassin’s Creed Shadows climbs the charts as one of 2025’s early bestsellers, morale within Ubisoft remains low. The uncertainty surrounding the company’s restructuring has left employees uneasy about their job security. Although management has issued an internal communication to reassure the workforce, many remain skeptical and unconvinced by the company’s reassurances.
Source: 3djuegos
