Even HDDs Aren’t Safe From the Price Shock Either!

Hot news News Tech Tech News 01/17/2026

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TECH NEWS – After NVMe and SATA SSDs started climbing fast, it now looks like even old-school storage hardware is getting dragged into the price spiral.

The PC market is being hit by price increases in virtually every segment due to the ongoing memory shortage. SSDs have taken some of the biggest hits, especially as the AI boom continues to deepen the NAND supply crunch. It now turns out that HDDs are getting caught in the same storm as well, and the impact is far broader than many expected. A new analysis suggests that the average price of mechanical hard drives has jumped by 46%.

ComputerBase examined 12 of the most popular hard drives currently on the PC market. Over the last four months, the euro-based prices show an average increase of 46%. Some models saw far harsher jumps – for example, the Toshiba Cloud-Scale Capacity MG10F AFA 22 TB reportedly went up by 66%. The least affected drive in the group was the 16 TB Seagate IronWolf Pro NAS HDD, which still climbed by 23% over the same four-month period.

To be clear: HDDs use virtually no silicon for storage purposes. The steep price hike is primarily being driven by supply chain pressure, largely linked to a recent rise in demand for the format. That elevated demand is expected to keep HDD prices high in the near term. The report also takes a closer look at SSD inflation as well, noting that high-capacity storage solutions in that same four-month window rose by an average of 74.12%.

Some premium SSD variants are now being priced at nearly double what they used to cost, and with the crisis still escalating, there’s no sign that pricing will stabilize this year. As a result, building a PC is harder than it has been in years, and overall PC selling prices are expected to rise by another 8-9% over the course of the year.

Locally, there’s also an example worth mentioning: the price of a full PC build increased by 25% in just a single week. We won’t name the store, but a configuration featuring an older Ryzen 5 CPU, 16 GB RAM, a 1 TB NVMe SSD, a 400 W PSU, and an Nvidia GeForce GT730 (a roughly 12-year-old GPU) reportedly jumped from €440 to €545…

Source: Tech4gamers, Computerbase

Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)