MOVIE NEWS – Travel, wealth, career and hobbies. Most Hungarians have desires in these areas that they would like to realize in the future – revealed Yettel’s recent, nationally representative research. In its research conducted on the occasion of the film ‘We Are Azahriah’, the mobile service provider mapped current and childhood dreams, and it turned out that every tenth young person in their twenties dreams of fame.

Desires and inspirations: fresh research conducted in connection with the film ‘We Are Azahriah’

For many, the last weeks of the year mean a period of closure and renewed planning and goal setting. At this time, they reevaluate the events of the past year and start the new year with fresh plans to get closer to their goals. Dreams and desires can be infinitely diverse: some people long for a quiet, harmonious life, while others seek adventure, success or to get to know the world. Yettel examined these in its recent, nationally representative research^[1], which it conducted in connection with the recently released film ’Mi Vagyunk Azahriah’. The film, which is now being released, tells the story of Attila Baukó, aka Azahriah, who burst onto the Hungarian pop music scene in two years. The film about him and with him will start in the summer of 2023, from there we will follow the protagonist to the Puskás Arena for three incredibly successful concerts. The film is a story of a real and imaginary journey, in which we can learn more about Azahriah’s journey.

A survey conducted on the occasion of the film reveals that most people currently have travel-related desires (48%), closely followed by financial ones (41%), and head-to-head plans for work and hobbies (28-28%). Interestingly, every tenth young person in their twenties dreams of fame. Most people plan to achieve their dreams in the short term – within 1 or 2-5 years – and only 5% of respondents said that they currently do not have any dreams that they would like to fulfill in the future.

Childhood dreams are driven by self-realization, not financial means

For respondents, career and travel are the most strongly mentioned childhood dreams (37 and 35%), and next to them, the area of ​​relationships was also mentioned by the majority (27%). Only 23% of them indicated that acquiring wealth was a childhood desire, compared to the current 41%.

Every tenth person who had any desire feels that they were able to realize all of their childhood dreams, and more than half of the respondents reported that they had several that they managed to realize. Only 14% believe that they did not realize any of them. Another interesting fact is that the younger generation, according to their own admission, desired fame more as children than other age groups: among 16-19 year olds, this is 41%, among 20-29 year olds, 20%, while for the rest this value ranges only between 5-15%.

New dreams, new beginnings: don’t let the past determine the future!

67% of Hungarians have an old dream that they regret not having realized. Most were unable to fulfill it due to financial reasons (63%), many due to family obligations and limitations (30%), and a quarter of respondents said that their lives had taken a different path in the meantime.

“Our desires and goals are our driving forces, as accomplishing something joyful or meaningful can give us strength in our lives and motivate us in our everyday lives. In contrast, the lack of meaning can, over time, trigger a fundamental existential anxiety in us. However, the research shows that our aspirations are typically different in each stage of our lives, and we can learn a lot about ourselves if we look at them consciously – said psychologist Angéla Dienes. “I often encounter the fact that certain desires and goals have developed at some point in our lives, and we are disappointed if they are not realized, while if we imagine their real outcomes in detail and formulate our expectations for them, it is possible that they would not necessarily provide the desired sense of fulfillment. In addition to setting goals that fit our given stage of life, our personality development, and our authentic feelings, it is also important to mourn those that were not fulfilled. Instead, we can formulate other realistic, even smaller, sub-goals that are appropriate to our abilities, achievable, and thus inspire us further.”

The expert added that the success stories of others can often serve as inspiration for us, reminding us that with perseverance, our own dreams can also become achievable. The research also revealed that more than half of Hungarians find the success stories of others inspiring.

“We can often find inspiring stories in our immediate environment, but of course, the life paths of celebrities can also be like that. Azahriah’s explosion can be such an inspiring example: she started sharing her songs at a younger age, consciously, using online platforms well, and then quickly attracted the attention of a wide audience with her unique style and dedicated construction. We trust that with the power of our network, everyone will be able to follow their own path, receive opportunities and support to make their dreams come true. We believe that everyone is capable of achieving their goals, but this requires examples and support, which is why we are proud to be the official telecommunications partner of the film,” said András Péter Kovács, Yettel’s brand and marketing communications director.

The film ‘We Are Azahriah’ will be released at Cinema City on November 28.

Source: Press release