TECH NEWS – Bosch joined Girls’ Day for the thirteenth time this year, once again giving young people a glimpse into the world of automotive innovation. Participating students encountered test cars, extreme component testing, a high-tech test hall, and the stories of women leaders who are already shaping the technology of the future.

Every year, there is a special day dedicated to girls: a day when they can gain decisive inspiration for choosing a career path and discover their talent in professions that many people still tend to consider more suitable for boys or men. This is Girls’ Day, a career orientation day launched at the initiative of the Association of Hungarian Women in Science, where upper-grade primary school and secondary school girls can learn about careers in science, technology, and information technology through targeted programs organized by Hungarian companies, universities, and research institutes. Bosch joined the popular initiative this year for the thirteenth time.

The aim of the event was not simply to let students watch a few spectacular technology demonstrations. Bosch also wanted to show that automotive innovation is not a closed, distant, and abstract world, but a creative field in which women also have a defining role. Participants were introduced to forward-looking automotive developments, learned exciting details about the preparations behind the secret missions of test cars, discovered the stress tests that ensure the reliable operation of automotive components, and were also welcomed into a giant high-tech test hall capable of accommodating several trucks at the same time.

Girls In The Realm Of Test Vehicles

Enthusiastic young people interested in technology took over the Bosch Budapest Innovation Campus during the special interactive programs organized for Girls’ Day. Participants were given a taste of some of the most exciting developments designed to improve the safety and comfort of driving. At Bosch’s 90,000-square-meter vehicle technology center, they learned where and according to what schedule the company group’s Hungarian test fleet of around 100 cars sets off on missions, as well as how specialists prepare camouflaged test vehicles to complete their secret assignments.

During the program, Bosch experts also showed the students the extreme conditions under which car components are tested before they have to prove themselves on the road in real-life situations. The students learned how components are examined under extreme temperatures, sunlight, and humidity, and also saw how the sharp vision of vehicle cameras is tested so that they can operate as reliably as possible in real traffic situations. One of the most spectacular parts of the visit was the giant high-tech test hall, which is capable of accommodating several trucks at the same time.

Technology Is Not Only A Man’s World

At the Girls’ Day roundtable discussion, the students also met experts and women leaders working within the Bosch Group who are involved in developing the automotive industry of the future, and who shared personal stories about the everyday reality of innovation. One of the key messages of the discussion was that careers in technology require not only technical interest, but also self-confidence, inspiration, and a supportive environment.

“We see that girls facing career choices often lack belief in themselves, as well as inspiration and support, when it comes to choosing engineering and information technology as a profession. That is why it is important to show them that technology and innovation are not distant and abstract worlds, but genuinely exciting and creative career paths that are accessible to everyone”, said Teodóra Bodó, Director of Communications and Governmental Affairs of the Bosch Group in Hungary and the Adriatic region, at the event.

This message is particularly important in an industry that is still often treated as a masculine field, even though technology is actually about problem-solving, creativity, cooperation, and new ideas. Girls’ Day is therefore not only a career orientation event, but also an opportunity to break down old assumptions surrounding engineering, information technology, and technology-related professions.

Women Leaders Already Play A Defining Role At Bosch

For Bosch, diversity and equal opportunity are the keys to long-term success. The company group actively supports women’s professional development and careers, and as a result, women leaders already play a defining role both globally and within the Bosch Group in Hungary. The aim is not simply to have more women appear in technology-related fields, but also to strengthen their presence in decision-making and corporate management.

“According to research, companies where both male and female leaders take part in corporate management are also more successful in business terms. Our goal is for every fifth leadership position at Bosch worldwide to be held by a woman by 2030”, said Andrea Orosz, Economic and HR Director of Robert Bosch Kft.

The Bosch Group in Hungary supports talents through a wide range of tools, training programs, mentoring, community opportunities, and family-friendly benefits. The unique Female Talent training program includes, among other things, self-awareness, the development of conscious communication, and the strengthening of confidence. Women who would like to work as leaders in the future are supported by the company through the Business Women Program training package.

Communities also play an important role in building a successful career, including the self-organized Women@Bosch groups operating at Bosch worldwide and in Hungary. Their members support the sharing of experience through lectures, conversations, and events. These communities not only provide professional points of connection, but also reinforce the idea that in the world of technology, innovation, and creativity, women’s presence is not an exception, but a natural and necessary force.

Source: Bosch press release