More than half of Hungarians follow major football tournament matches in some form, while 70% of viewers deliberately organize their tasks so they can sit down and watch in peace, according to a new survey by Euronics. The data shows that football does not only change the mood of Hungarian living rooms, but also affects household routines: on matchdays, television size, sound quality, internet speed and even the remote control can become part of the strategy.
Watching football is no longer just background entertainment in many households. Before a major international tournament, many viewers think carefully about how to make the experience at home more comfortable, more spectacular and technically stronger, and the Euronics survey suggests that this is not just a niche fan habit but a broader pattern. According to the research, 54% of Hungarians follow matches in some form, while one third of match-watching respondents said a larger television would improve the experience the most. Better sound and faster internet were also frequently mentioned, showing that home football viewing is increasingly treated as a complete entertainment setup rather than simply a broadcast playing somewhere in the room.
The survey also found that nearly every second respondent has already bought a new television, while 27% have purchased stronger internet service or a router in order to follow matches more comfortably at home. “The results of the survey clearly show that watching football at home is becoming an increasingly consciously shaped experience. Today, it is not only what appears on the screen that matters, but also the picture quality and sound that come with it. The football season is also a key period for our company, as interest in electronics products increases significantly at this time. Euronics aims not only to offer devices, but also to provide real assistance in helping customers find the home entertainment solutions that best fit their needs. Our physical store network plays a key role in this as well, which is why we are especially proud that on May 14 we opened our 70th store, which we are now also positioning as a flagship store”, said Bálint Fazekas, managing director of Euronics.
Hungarians Mostly Watch Matches At Home And On TV
The survey also shows that among those who follow matches, 29% watch tournaments with friends, while 26% do so with family and 25% watch alone. More than half of Hungarians specifically enjoy watching matches together with other sports fans, but there are major differences between men and women. Men are more likely to follow the full range of matches, while more than half of women do not follow them at all. Viewing habits also differ: men more often prefer watching alone or with friends, while women are more likely to watch broadcasts with their partner or family.
Home remains the dominant viewing location. A full 75% of Hungarians watch matches from home, while younger viewers are the most likely to go out for games. As age increases, so does the preference for quieter home viewing, sometimes alone. Place of residence also matters: in Budapest, social viewing outside the home is more common, while in smaller towns and villages the home-based format clearly remains dominant.
Rescheduled Days And Battles Over The Remote
One of the most interesting lessons of the research is that matchdays also shape how households function. The vast majority of match viewers, 70%, consciously organize their tasks so they can sit down in front of the screen without disruption, meaning that important matches do not simply enter the daily schedule, but can actively rearrange it. Some 41% of Hungarians said it has happened to them that they could not watch a match because someone else was watching something different on the television. Three out of 10 admitted that the remote control causes tension during matches, which shows that football broadcasts do not only require sporting passion, but also a certain level of household diplomacy.
With the survey, Euronics aimed to point out that needs related to home entertainment are at least as varied as the viewers themselves, and this is precisely what makes the shared match experience so interesting. The company also prepared a football-season campaign featuring a special remote control. Only a few units of the Meccsváltó remote were made, it is not commercially available, and its concept is that it can switch almost any television instantly to the current match. Based on the survey data, the joke has a very real household background: during major football events, Hungarian living rooms are not only home to battles between teams, but often to battles over what gets watched as well.
Source: Euronics press material
