Epic Games wants app fairness, so it helped to form… App Fairness.

App Fairness () was formed to pick a fight against Apple’s App Store policies. One of the biggest partners for Epic in this is Spotify. The description claims that it is „an independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem.” It’s based in Washington D.C. and Brussels, and it wants to change three key issues (anti-competitive policies, 30 per cent app tax, and no consumer freedom).

Its ten points are the following: „No developer should be required to use an app store exclusively, or to use ancillary services of the app store owner, including payment systems, or to accept other supplementary obligations to have access to the app store.” (1) No developer should be blocked from the platform or discriminated against based on a developer’s business model, how it delivers content and services, or whether it competes in any way with the app store owner. (2) Every developer should have timely access to the same interoperability interfaces and technical information as the app store owner makes available to its developers. (3) Every developer should always have access to app stores as long as its app meets fair, objective and non-discriminatory standards for security, privacy, quality, content, and digital safety. (4)

A developer’s data should not be used to compete with the developer. (5) Every developer should always have the right to communicate directly with its users through its app for legitimate business purposes. (6) No app store owner or its platform should engage in self-preferencing its apps or services, or interfere with users’ choice of preferences or defaults. (7) No developer should be required to pay unfair, unreasonable or discriminatory fees or revenue shares, nor be required to sell within its app anything it doesn’t wish to sell, as a condition to gain access to the app store. (8) No app store owner should prohibit third parties from offering competing app stores on the app store owner’s platform or discourage developers or consumers from using them. (9) All app stores will be transparent about their rules and policies and opportunities for promotion and marketing, apply these consistently and objectively, provide notice of changes, and make available a quick, simple and fair process to resolve disputes. (10)”

The coalition includes Epic Games, Spotify, Tile, Blix, Blockchain, Basecamp, Deezer, Match, News Media Europe, ProtonMail, SkyDemon, the European Publisher’s Council, and Prepear. Apple now has a few more „enemies” it seems…

Source: WCCFTech