No Man's Sky: False Advertising? ASA Is On The Case

General news News 09/29/2016

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UK’s Advertising Standards Agency (ASA from now on) is inspecting Hello Games‘ No Man’s Sky, which came out in August. It is an independent regulator who „regulates the content of advertisements, sales promotions, and direct marketing in the UK [by investigating] complaints made about ads, sales promotions or direct marketing.” The game had misleading promotional material, it seems.

On Reddit, AzzerUK filed a complaint at ASA, and their response says that many others have done the same, and they also said that „Hello Games and Valve have joint responsibility.” Despite being a non-statuary body, ASA can still take down false advertising, and sanctions can happen if it doesn’t go through. All in all, Sean Murray‘s game is in some trouble…

…and it also loses players like crazy. During the launch week, 194254 players were registered on Steam, but since then, No Man’s Sky dropped out of the top 100. According to DigitalSpy, only 2123 players were registered on Sunday.

We can describe the situation with two words: rise and fall.

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)