Xbox Marketing: „2017 Is The Year Of Project Scorpio”?

General news News 01/03/2017

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Xbox’s head of marketing might have gone one step too far with hyping the upcoming Microsoft console.

Aaron Greenberg is trying to garner attention for the Project Scorpio, which is a mid-generation upgrade for the Xbox One, which still has no release date, despite the PlayStation 4 Pro having been in stores for almost two months by this point.

„It is 2017, the year of Project Scorpio, are you ready for the beast!?” – Greenberg says. In response, he added that „people are ready.”

While Microsoft‘s marketing is somewhat understandable, we don’t know if their console can perform as well as rumored: 6 TFLOPS performance (the PlayStation 4 Pro can „count” to 4.2), native 4K gaming without any compromises… and if Microsoft can indeed pull these off, there’s still one lingering question: how much will the console cost?!

The price isn’t something you can ignore (Sony left the 4K Blu-ray drive out of the PS4 Pro for this reason!) – if the Scorpio is expensive, Microsoft‘s recent catching up tendencies to their rival might halt in no time…

It is 2017, the year of PROJECT SCORPIO, are you ready for the beast!? ?♏️? pic.twitter.com/25SKDZMXfK

— Aaron Greenberg (@aarongreenberg) January 1, 2017

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)