Phil Spencer said a few interesting points in his interview with Time:

„So when I think about our strengths in gaming, today the Xbox brand is iconic with console gaming. We are also Windows, like Microsoft, so we’ve placed a big focus on Windows gaming, and that’s a large addressable market that we haven’t played in that we’re expanding in. I see Xbox Live from a platform perspective as the most critical asset we have. Xbox Live is on iOS, it’s on Android, we talked about cross-play with Switch, and it’s obviously on PC and Xbox.

When we think about the console space, it’s not the largest segment in gaming by far, but it is a critical customer segment that’s important, and they love their games. And the best console gamers are the best gamers across every device, which not everybody sees, but we see it in the data. So if you’re a great console gamer, you’re probably playing a lot of PC games, you’re probably playing a lot of games on your mobile device, you’re just a gamer, and you want to play on every device.”

Xbox isn’t that successful, though – just think of the Japanese situation, but they are at least opening up to cross-play with other platforms. Unfortunately, the same can’t be said about Sony – Psyonix, the devs of Rocket League, nag them daily about the subject, but they always get no as an answer.