Electronic Arts and Lucasfilm have a meeting weekly.
VentureBeat interviewed Lucas Reilly, who works for Disney Interactive as the vice president of Lucasfilms’ Games Team. He talked about the relationship with Electronic Arts, as well as the issues caused by loot boxes.
„We have input, and they take feedback from us across the whole spectrum. We work together very much to understand how those systems work and what they’re trying to achieve, how they touch the brand, and how they affect the consumer experience. I think the challenge, and it’s one that everybody’s facing in this industry—running live services requires tuning and tweaking, and sometimes you don’t get things right the first try, once you put it in the hands of hundreds or thousands or millions of players. You continue to learn how they interact with the things you’ve made, and you run into things you have to adjust along the way. That’s the unfortunate reality of making games with a live service component.
I can’t think of anything that would be a continuity concern, as much as it is—we just want to make sure people have a great Star Wars experience. To the extent that those systems [loot boxes and microtransactions – the editor] affect the quality of the experience, we’re always going to have a point of view about how they get implemented,” he said.
This statement seems to be on the same line as Disney rumored to temporarily shut down the microtransactions and loot boxes in Star Wars: Battlefront II. Other than that, all we can say is that it’s just the usual PR talk…
Source: VentureBeat
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