They decided, in 2016, that they would not send copies before the premiere to the media.
Bethesda communicated and confirmed in October 2016 something that had been doing for months: not send press copies to the media for analysis in the days before the game premiere, releasing the titles to the market without having to deal with the relevant review, positive or negative, of the critics. Since then, without the transparency that Pete Hines recognizes in declarations for VG247, it has been changing gradually, allowing professionals to access some games before selling them in stores.
The company’s vice president of marketing commented that “we did it in its day because we were asked to be transparent and, I think, companies should be transparent.” We said, “Well if they want us to be transparent, we will explain what we are doing.” However, it seems that the publisher was upset that many took advantage of his criticism of Bethesda titles to question the decision taken in the reviews of their video games, and did not hesitate to express their disagreement with the current attitude of some critics.
“It ended up being the central point and, honestly, we were tired reading reviews in which the first paragraph spoke more about our policy of analysis than the games themselves. We decided that we would not continue to attract attention: we will send the copies so that people start talking about our games and not about our internal policies,” he explained. Games like The Evil Within 2 or Wolfenstein 2 arrived with the necessary advance so that the users know how the games reach the stores.
However, it seems that in Bethesda they will review each case according to the needs of each work, which means that expansions of The Elder Scrolls Online or Fallout 76, due to having a server that is not activated until the day of the premiere, cannot be started. to analyze until the launch of the video game itself.
Leave a Reply