Spider-Man Is Now Available, And Sony Celebrates In An Unusual Way!

General news News 09/08/2018

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Sony Italy pulled off an unusual method of celebrating their latest exclusive’s launch…

Although New York City has formerly had a metro with a Spider-Man livery, there are still ways to be creative. In Milan, Italy, there’s an artificial lake called Darsena. How is Darsena related to Spider-Man and Sony?

Well, DualShockers reports that Sony Italy threw a bus into this lake, kept somewhat dry by Spider-Man’s web. Does it sound hard to believe? It does, but thankfully, there are images as well that you can see below. It’s certainly a unique way to celebrate!

Only one question remains. What’s that text on the side of the bus? It’s a simple answer: „essere migliori” means „be better” in Italian, and it’s a slogan used by Spider-Man’s promotion. (Also, God of War had this term in 2017’s E3 presentation when Kratos said it to Atreus.)

Congratulations to Sony’s Italian creatives – what a wonderful idea!

Source: DualShockers

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)