Sony Italy pulled off an unusual method of celebrating their latest exclusive’s launch…
Although New York City has formerly had a metro with a Spider-Man livery, there are still ways to be creative. In Milan, Italy, there’s an artificial lake called Darsena. How is Darsena related to Spider-Man and Sony?
Well, DualShockers reports that Sony Italy threw a bus into this lake, kept somewhat dry by Spider-Man’s web. Does it sound hard to believe? It does, but thankfully, there are images as well that you can see below. It’s certainly a unique way to celebrate!
Only one question remains. What’s that text on the side of the bus? It’s a simple answer: „essere migliori” means „be better” in Italian, and it’s a slogan used by Spider-Man’s promotion. (Also, God of War had this term in 2017’s E3 presentation when Kratos said it to Atreus.)
Congratulations to Sony’s Italian creatives – what a wonderful idea!