Satya Nadella, the CEO of Microsoft, told Fortune some positive thoughts about the future of comfortable gaming in our living room.
„The living room is not the only place where people play games—the living room is a super important place where they play games. We still love our console [Xbox One S, Xbox One X], we’re going to have another console [Xbox Project Scarlett]. We’re going to keep at it because we think that there are people who want to play games on the console. And it just so happens that people love to play games on PCs. We didn’t have much of a value proposition to them other than saying we have the Windows operating system, and we’ve done everything we’ve can to serve developers there. But we’re now going to do even more on the PC. With Project xCloud, we can reach anybody on a mobile phone to play AAA games [gaming’s equivalent to Hollywood blockbusters]. It’s more of an extension than to say what we were doing [in the living room] was wrong or not or didn’t make sense. It’s just that hey, it has become clearer and bigger, we have been able to jump on that,” Nadella said.
The xCloud is why Microsoft acquired so many studios, as their games could show up on the subscription-based Xbox Game Pass. Also, with the xCloud, they could gain some reach in two ignored markets (India, Africa), as well as expand it in others (Europe, North America). Sadella confirmed that they won’t ignore the consoles, and the xCloud won’t be the executor of consoles. Even Phil Spencer, the head of Xbox, said that the technology needs time to build up.
The Xbox Project Scarlett is out at the end of next year, and the next PlayStation (PlayStation 5?) will also likely launch in the holiday season as well.