Blizzard's Fastened Developments Are Going Well

General news News 08/10/2019

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J. Allen Brack, the president of Blizzard, talked about how they sped up developments are progressing well at the company’s Q1 FY2019-20 conference call.

„This is a question that the teams spend a lot of time considering how to be successful and it’s a priority for me. There is a high demand for Blizzard game content and it’s a challenge we faced for a long time. I think we have made some headway over the years. At the same time, I think it’s very clear that we could be doing better, and that was one of the driving reasons for us increasing the amount of developer talent at the company as well as really focusing on our priorities this year. Having more people in place to support the various initiatives that we have and the various features are critical. It’s the process of iteration that we feel is critical to us reaching the right quality levels.

It’s going to take some time to further ramp up on content delivery across our franchises, but we’re happy with the early progress. We’ve seen significant new content for Hearthstone and World of Warcraft just this quarter, and those are both very positively received by both communities. Ultimately, that’s how we’re thinking about Blizzard quality. Internally, we talk about craftsmanship, and to us, that’s about meeting our expectations as well as the player expectations both in terms of frequency of content and level of polish. And so when we say that we’re aiming to release more Blizzard game content for our players, it means that they can start to look forward to not just more Blizzard games, but more Blizzard quality game experiences across the board,” Brack said.

Coddy Johnson, Activision Blizzard‘s chief operating officer, said that within the company (both Activision and Blizzard), there are new IP initiatives. Boddy Kotick, Activision Blizzard’s CEO, teased more remasters, as Crash Bandicoot: N. Sane Trilogy and Crash Team Racing: Nitro-Fueled both sold well (the former has over ten million copies sold).

Of course, Blizzard’s hastened development might not be a good idea.

Source: WCCFTech, Videogamer

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