„It’s Very Risky To Bring New IP To The Market,” Head Of PlayStation Claims

Jim Ryan, the president and CEO of Sony Interactive Entertainment, predicts five-to-seven years of a lifetime for the PlayStation 5.

We started to dissect Ryan’s interview with GQ Magazine UK, but there are still some interesting quotes in there. „We’ve invested a lot organically throughout the PlayStation 4 generation, more than people realise. We’ve added Insomniac Games through acquisition. We’re making great games now and we certainly plan to continue making great games.

The thing with those blockbuster games is that they need a box office release. They cost more than 100m dollars to make these days and to be able to do that and bring new IP to the market – which is a very risky thing that we did four times in the PlayStation 4 generation – you’ve got to have a box office release. We have a management organisation that sits over the individual studios and one of the things that we look at a lot is the portfolio and we look at is the balance between new iterations of much-loved series such as God Of War or Uncharted and shaking things up with new IP such as Horizon Zero Dawn or Ghost Of Tsushima. We think about this very deeply and very carefully,” Ryan said about the risks of trying new IP. For example, Knack hasn’t been as memorable as say, Horizon Zero Dawn.

He also talked about the possible life length of the PlayStation 5: „[I’,] positive about the PlayStation 5’s future over the next five, six, seven years. After that, who knows? I think the cloud will probably become more important over the next few years, even though there are still business model and technology challenges. As that happens we’re continuing our studies and our investment and looking at this very carefully,” Ryan said.

He then somewhat insulted those who always claimed the sky is falling: „It seems that I’ve spent most of my life at PlayStation listening to people tell me that this generation is going to be the last one because something else is going to make the console model redundant,” he added. “I’m sure these people are really wise and intelligent but to date, they haven’t been correct,” Ryan added.

We’ll see.

Source: VG247, PSL

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