The Amazon-owned site signed a deal with the NMPA (national music publishers’ association), which can improve the air surrounding the copyright-owned music on the streaming service…
Twitch got the table threw at it last year, which led to games, such as CD Projekt RED’s Cyberpunk 2077, to have a streamer mode, which disables all the copyright-owned music. In short, the music heard in the game would not get your stream muted in specific segments due to you getting a DMCA claim by Twitch’s automated system. So far, so good, but Twitch got into a sad situation when it had to edit its Metallica BlizzConline show not to get a DMCA strike.
However, Twitch and NMPA might have come to terms, as the agreement between them is designed to “build productive partnerships between the service and music publishers.” Variety reports that an email has been sent out to streamers explaining the terms of this new deal. Change might be coming shortly… “Twitch will provide new opportunities to music publishers who will be offered an opt-in deal allowing for future collaborations to bring new facets to both the gaming experience and songwriter exposure. These collaborations will create an even more dynamic and expansive environment for people to discover, watch, and interact with songwriters,” the announcement states.
“Both NMPA and Twitch are creator-focused, and our respective communities will greatly benefit from this agreement, which respects the rights of songwriters and paves the way for future relationships between our publisher members, songwriters and the service. Through our discussions, Twitch has shown a commitment to valuing musicians and to creating new ways to connect them with fans in this burgeoning and exciting space,” NMPA president and CEO David Israelite added.
The main difference at the moment is an opt-in reporting process for copyright holders “to address when creators inadvertently or incidentally use their music in their streams.” Instead of an automatic VoD deletion, a “more flexible and forgiving” warning system might be used. It’s still an improvement…
Source: VG247
