Embracer Group continues its expansion outside the video game industry with this major publishing firm

Embracer Group today announced an agreement to acquire Dark Horse and make it its tenth operating group alongside THQ Nordic, Koch Media, Gearbox and others. The transaction allows the video game holding company to expand into non-industry sectors while taking control of an extensive IP portfolio.

“Through the acquisition, Embracer strengthens its transmedia capabilities by adding expertise in content development, comic book publishing and film and television production. Dark Horse owns or controls more than 300 intellectual properties, many of which are attractive for future transmedia exploitation, including the creation of new video games,” the Swedish conglomerate said in a statement.

The press release puts a strong emphasis on synergies, so expect to see the announcement of new games based on characters such as Hellboy, The Mask and Jeff Lemire’s Black Hammer superhero universe. The company also currently operates a production company with several series and films in the works, including The Umbrella Academy for Netflix.

It is worth noting that in the middle of the year, it was already reported that Dark Horse intended to make the leap into video games by negotiating with publishers in the industry. In the end, it has opted for a sale amid rumours that also associated it with Hollywood studios. The deal will be finalised early next year.

Today, turning its attention back to video games, it announced the purchase of Perfect World, which will become part of the Gearbox Publishing operating unit. A few weeks ago, it was also announced that it intends to acquire a board game publisher responsible for big hits such as Catan and Pandemic.

Source: mundogamers