PlayStation supports related projects in the US, UK, Canada, New Zealand, France and Germany.
To celebrate the launch of Horizon Forbidden West on PlayStation 5 and PlayStation 4, Sony is planting more Aloy trees in these countries. Aloy is the protagonist of Horizon Forbidden West (and its predecessor, Horizon Zero Dawn). The plan is to encourage players to complete specific tasks and win trophies to plant trees by “the blues,” which wants to create or restore natural habitats.
Play4Forests support the initiative. It is an UN-funded project and part of the Playing for the Planet Alliance. In the US, Sony has teamed up with the Arbor Day Foundation. Every player who earns the Reached the Daunt trophy makes a tree planting. The maximum will be 288,000. Sony says this initiative will help complete reforestation projects in California, Florida and Wisconsin in the United States. In the UK, a partnership with the Eden Project will result in a 12-acre wildflower habitat in Lancashire next month.
Sony is working with WWF to rehabilitate seagrass on the British Columbian coast in Canada. For every copy of the game sold, Sony will donate one Canadian dollar, up to a maximum of 100,000. In New Zealand, Flox, a street artist, created the Horizon: Forbidden West artwork in Aukland. Sony will plant a tree for every community share. The goal is to plant 1000 trees. In France (as in the US), Sony has partnered with MyTree to plant a tree for every five Reached the Daunt trophies achieved by players (who enter, as it is optional). The maximum amount, in this case, is ten thousand trees. And in Germany, in partnership with the Schutzgemeinschaft Deutscher Wald (SWD), PlayStation will plant one tree (up to a maximum of five thousand) for every trophy shared on Twitter with the hashtag #AloysWald. The trees are part of a research forest in Bavaria.
Sony has pledged to leave a zero environmental footprint throughout the lifecycle of its products and business by 2050. Sony Interactive Entertainment says it has purchased carbon offsets from the Gold Standard organisation, equivalent to the emissions from 10 million hours of use of its PlayStation consoles.
Source: Gamesindustry
Leave a Reply