The former US PlayStation president (now planning a significant acquisition in the games industry as the head of PowerUp, a company specialising in just that…) doesn’t see it making sense for Activision Blizzard’s IP not to be on PlayStation platforms.
The interview was showcased on IGN and made possible by Axios, which was discussed yesterday on a different topic. Still, we don’t need to provide context for the topic now, as Microsoft’s takeover bid for Activision Blizzard is more well-known than the events surrounding E3 2013. Tretton has his views on the topic, but he has framed his comments from the Call of Duty perspective.
“I don’t think you’ll see titles become platform exclusive… I don’t think it would make financial sense for them to take a Call of Duty and make it exclusive to Xbox platforms. They certainly haven’t behaved that way in the past. I think that’s true of all the other mergers and acquisitions that you see that I think you’ll continue to see multi-platform development,” Tretton said, but since he’s dealing with acquisitions, his views could be slightly biased. The games industry is fighting for time. He added, “There are still only 24 hours in a day. You got to sleep. If you spend more time gaming, you spend less time watching TV.”
The PlayStation Vita, Tretton says, has left Sony somewhat orphaned. “There were certainly technologies that I thought were good but just didn’t have the level of support they needed. When you work for a big company, you have to love everything they’re doing, whether you love it or not,” Tretton said, adding that the lack of support also applies to 3D gaming and PlayStation VR. The comment wasn’t a dig at Sony but an acknowledgement that it was frustrating not to have internal support when you were working in the most successful division of Sony.
“So you come up with new technology to introduce to the industry and the consumers, but do you have the marketing budget to drive the message? Do you have the developer support dollars to incent them to develop games to support this initiative? And sometimes you would birth technology and hope that it caught on,” Tretton added.
He doesn’t speak nonsense!