MOVIE NEWS – Giancarlo Esposito has announced a new partnership that brings the actor together with Dirty Devil Vodka.

Acclaimed actor Giancarlo Esposito is getting into the vodka business. The star of Better Call Saul – who is also known for blockbuster video games such as Far Cry 6, of which he was the chief antagonist – has now partnered with Dirty Devil Vodka to help expand the award-winning Canadian brand in the US. Esposito has been named global brand ambassador for the drink, which is made with hyper oxygenated water and is described as a “devilishly vibrant” drink that leaves a “clean mouthfeel and smooth aftertaste”.

“As a true vodka lover not only am I honored but I am thrilled to be involved with such a revolutionary vodka brand…”

“…that shares my passions for creativity, innovation, and being best of class,” Esposito said of the partnership.

Esposito reportedly worked closely with his longtime friend, CEO Murray Merkley, to develop branding and creative content to “deliver an innovative vodka with great taste.” The decision to give Esposito this job also comes as he tends to play characters who are “edgy yet sincere, smooth in body, but disruptive and full of character – just like the vodka.”

The actor may be best known for his role as Gus Fring in Breaking Bad and Better Call Saul, with other famous parts including The Mandalorian, The Boys and The Godfather of Harlem.

Giancarlo Esposito has had great success playing the owner of Los Pollos Hermanos and secret meth kingpin Gus Fring in Breaking Bad and Better Call Saul. The latter is currently in its sixth and final season on Mondays. Since Gus has become so popular with fans, many have hoped that Fring’s story will be expanded with another spinoff series. Esposito has also backed this idea.

Source: PR Newswire