Blizzard Is No Longer Focused On PC, Defending Diablo Immortal!

It’s absurd to hear Blizzard CEO Mike Ybarra say that 99.5% of Diablo Immortal content is free.


The Los Angeles Times did a lengthy interview with Ybarra, who was supposed to be trying to repair the years of damage to Blizzard’s reputation, but that doesn’t seem to have been his goal, as he downplayed the role of monetization in Diablo Immortal.

According to him, “When we think about monetization, at the very highest level, it was, “How do we give a free Diablo experience to hundreds of millions of people, where they can do 99.5% of everything in the game?” The monetization comes in at the end game. The philosophy was always to lead with great gameplay and ensure that hundreds of millions of people could go through the whole campaign without any costs. From that standpoint, I feel good about it as an introduction to Diablo.”

According to a Blizzard spokesperson, the “vast majority” of Diablo Immortal’s player base plays for free, but they didn’t give specifics, and the problem isn’t with that. It’s with hardcore players who throw a ton of money out the window to max out just one character. And the free players are not excluded from playing the first paywall (i.e. they may back out of Blizzard’s game after only a few minutes). Ybarra added, “I hope we evolve franchises to regularly deliver great experiences to players but also expand our universes across devices. Just releasing games on PC doesn’t serve people playing games today.”

So you could say Blizzard has sold its soul compared to the past because we didn’t see many console Blizzard games in the past (well, there was Warcraft and Diablo on PS1 or StarCraft on N64, but beyond that, it’s hard to give examples before Overwatch). Not sure it’s a popular move from them.

Source: WCCFTech

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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