So Far, The Price Hike Hasn’t Hurt The PlayStation 5’s Demand!?

Sony can now rub its palms together: while the stock shortage situation is slowly improving, the PlayStation 5, which has seen its price increase almost everywhere, is losing less because demand for it is still strong despite the higher price…

 

Sony has confirmed what financial analysts had already predicted: even though the PlayStation 5 has become more expensive almost everywhere (except in the United States, where there is still more competition between the PS5 and the Xbox Series…), there is still no drop in interest and demand for the console, which was launched almost two years ago. Sony had previously explained the price increase by the fluctuating currency exchange rates and the post-pandemic market situation (and inflation…).

Hiroki Totoki, Sony’s chief financial officer, confirmed in the company’s quarterly business report that “so far, due to the price increase, we have not seen any dampening of the demand, but we have to monitor what will happen in the market going forward.” It could also mean that Sony won’t be cutting prices anytime soon, which doesn’t sound selfish from a consumer standpoint two years after the console’s release. Let’s remember what Xbox CEO Phil Spencer said…

Spencer said there are better times for companies to raise prices in response to economic pressures (which is happening almost everywhere). Still, he did say that Microsoft is also considering a price increase for the Xbox Series. It has yet to happen officially, but a price increase has occurred in India. Where the currency is not strong, it is not surprising that the price goes up quickly. In second and third-world countries, PC parts and even the iPhone can cost more than in the United States.

Let’s not be surprised if Microsoft also raises prices by 2023.

Source: PSL

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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