Rivals Can Catch Up To Apple’s A-Series Technology

TECH NEWS – Apple’s senior vice president of hardware Johny Srouji says the performance gap is slowly closing.

 

Apple has undergone an unmitigated brain drain in recent years, with the tech company’s chip engineers and managers moving elsewhere, leaving their division scrambling for new opportunities while improving working conditions. That’s why Srouji says that Apple’s technological gap ahead of its rivals will be closed. Previously, it was rumored that an earlier A16 Bionic SoC (system on a chip) had ray tracing support, but due to its high power consumption, the iPhone 14 Pro and iPhone 14 Pro Max did not get it.

It explains why the two high-end iPhone SoCs use a similar GPU architecture to the A15 Bionic, as there is not much difference between the two unique silicons. According to The Information, more problems lie ahead for Srouji, as several chip engineers are set to leave, including processor designer Gerard Williams III, who created Nuvia in 2019 and has since been acquired by Qualcomm, which introduced Oryon. Mike Filippo replaced him, but he left for Microsoft in 2022, and Apple has not yet named who will take over his role.

Apple, however, decided to try to butter up its engineers by making presentations to convince employees that they could have a promising career with them because of the stability and rewards, while leaving for start-ups specializing in chip development would be riskier. With market analysts and economists warning of a significant economic downturn, many might stay at Apple.

However, Qualcomm may still be able to outpace Apple’s A-series chipsets. A multi-core benchmark leak has resulted in the recently announced Snapdragon 8 Gen 2 catching up. If next year’s A17 Bionic fails to pick up the gauntlet, Qualcomm or MediaTek could show better performance than the Apple tech firm for the first time.

Source: WCCFTech

Spread the love
Avatar photo
Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

No comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

theGeek TV