TECH NEWS – HELL ENERGY has officially launched the production of an energy drink designed entirely by artificial intelligence (A.I.). The new Tutti-frutti & Berry-blast flavored beverage is being produced on one of Europe’s most advanced drink manufacturing machines.

News of the pioneering initiative from a Hungarian company in the energy drink sector gained international attention two weeks ago: they have created an energy drink entirely developed by A.I. The artificial intelligence designed not only the components but also the design and marketing strategy, and even ‘tasted’ the finished product.

The A.I. employed by HELL ENERGY developed a recipe based on a vast amount of information available on the world wide web, keeping in mind not only the expected taste of energy drinks but also the experience of high quality and delicious taste. The beverage recipe includes caffeine, an optimized amount of sugar, vitamins, and amino acids, while also complying with all food industry regulations, such as the recommendations of EFSA and the guidelines of NRV.

The A.I. created three flavor variations, then ‘tasted’ them with the help of a technology from a New York-based company and made a decision based on analyzed data to determine the best flavor. Thus, the Tutti-frutti & Berry-blast flavored energy drink was born, with its packaging design also created by A.I.

The production was ceremoniously launched at the factory in Szikszó, where the recipe developed by the A.I. is strictly confidential, and its protection was also designed by the A.I. The recipe is stored on a computer with high security features at the factory, and the layout of the room housing the computer was also designed by the A.I. Only two people are authorized to initiate the production of HELL A.I., and they can only do so after strict, three-step identification.

The first HELL A.I. energy drinks will soon be found on the shelves of domestic stores and will also become available in the brand’s webshop, then reaching the most important export countries of HELL ENERGY. According to the plans, this innovative product will be available in more than 60 countries by the end of the summer.