TECH NEWS – Analyst Ming-Chi Kuo says Apple Vision Pro will not be well received by the market.
Apple Vision Pro is expected to be released in early 2024. With a hefty price tag of $3,499, it’s clear that the mixed-reality headset will never sell in droves. The obvious solution to make this segment more successful is to lower the price. As Apple is reportedly working on a more affordable model for 2025, it seems that the company has set itself ambitious goals. However, one analyst thinks otherwise and makes predictions for the Apple Vision Pro 2 and its low-cost version.
For the first-generation Apple Vision Pro, expected shipments are estimated at just 600,000 units in 2024.
TF International Securities analyst Ming-Chi Kuo details not only the Vision Pro shipment estimates but also the expected Apple Vision Pro 2 launch schedule. Kuo expects that only 600,000 units of the head-mounted wearable device will be shipped in 2024 at most. This is well below the previous estimate of one million.
Given that the tool will only be available on a subscription basis and will be launched in the US first, global presence will not be established quickly enough to allow the device to gain traction. The only hope is for an affordable version of the Vision Pro. However, Kuo believes the tech giant may have removed it from its product launch list for 2025. Unless it can bring down the price of AR headsets.
“Apple may have canceled the low-cost Vision Pro version plan (with market consensus expecting a 2025 launch).”
“Unless Apple significantly reduces the price of Vision Pro, the anticipated significant shipment growth in Vision Pro shipments starting in 2025 may not materialize.”
In addition, it could be several years before consumers see Apple Vision Pro 2 in action. Kuo predicts that the successor could enter mass production in 2027. He stressed that the first-generation model will not see hardware upgrades between now and then. Regardless of what the market consensus is on the Vision Pro, Kuo still believes the device will deliver one of the best user experiences in its category. If the ridiculously high price can be managed, he may change his predictions.