TECH NEWS – Reddit and an Alphabet subsidiary have signed a $60 million deal.

Reddit has become a place where some people find answers to their questions, while others turn to Google for the same. The answers between the two platforms are not always the same. So it’s no coincidence that you might see a Reddit button on Google to search for relevant results on the site. So it is no surprise that they have finally decided to work together, with a $60 million content licensing deal between Google and Reddit.

It seems that the deal will help artificial intelligence in addition to search. Google will use content from Reddit to train its own AI models, and there has even been talk between the two companies of giving Google the ability to represent content in new ways, but we can only speculate. Here’s what Google wrote: “We know people find this information useful, so we’re developing ways to make it even more accessible across Google products. This partnership will allow us to display more of Reddit’s information, making our products more useful to our users and making it easier to participate in Reddit’s communities and conversations.”

If the agreement between the two parties is successful, we will see improvements in artificial intelligence and search results. With both parties striving for a better experience, it would be hard to see any negatives from a user perspective. It does seem a little scary that Google will be training its artificial intelligence on Reddit content, but perhaps there will be some countermeasures.

It will be a while before we see any changes on either site. Since neither Reddit nor Google are in the habit of playing fast and loose, we will probably see changes in the near future.

Source: WCCFTech, Google, Reddit