TECH NEWS – Technology products rank among the top five most popular categories for this year’s Christmas gift-shopping season, according to a recent study published in November. The survey reveals that young people and men are particularly inclined toward tech gifts, while older generations and women tend to rank these items much lower. Overall, 27 percent of shoppers choose technological devices as gifts, placing them behind clothing, gift cards, toys, and books. Most buyers base their decisions on recommendations from friends, family, or online communities, with a strong preference for online shopping.

This year, gift cards top the list of most popular Christmas gifts, according to the survey on holiday shopping habits. More than half of shoppers choose gift cards, followed closely by clothing (52 percent), toys (37 percent), books (29 percent), and technology products like TVs, smartphones, smartwatches, and headphones (27 percent), completing the top five categories.

Tech devices are particularly popular among younger age groups (18–34), who choose these gifts at a higher rate than average. This trend is most evident among men, for whom tech gifts rank as the fourth most popular category. The difference between genders is most apparent in planning: 36 percent of men purchase their gifts in the month leading up to the holidays, compared to 29 percent of women who plan further in advance.

Recommendations remain the main source of inspiration for gift ideas, with 39 percent of buyers relying on opinions from friends, family, or online communities. This is particularly relevant for tech products, where specifications and personal experiences carry significant weight. The survey also highlighted the enduring popularity of online shopping. Sixty-four percent of U.S. Christmas shoppers plan to make their purchases online, while 36 percent prefer in-store shopping. Older generations (35 and over) are more likely to shop in person (38 percent) compared to younger generations (30 percent).

Beyond Traditional Gifts

In recent years, more people have been seeking innovative solutions for Christmas shopping that go beyond traditional gifts. With advances in technology, modern devices like smartwatches offer more than just functionality: they serve as stylish accessories and practical tools for supporting health and an active lifestyle.

Smartwatch models like the HUAWEI WATCH GT 5 series are ideal gifts not only for tech enthusiasts but also for those looking to monitor their health, track workouts, or find a stylish everyday accessory. The variety of materials and designs—leather straps, metallic finishes, or sporty options—ensures there’s a perfect model for everyone.

It’s no surprise that the smartwatch market is experiencing dynamic growth, with an estimated compound annual growth rate (CAGR) of 15 percent between 2024 and 2032. This demonstrates that wearable tech will remain relevant in the long term and continue to play a significant role in consumers’ lives.

Source: Huawei press release