TECH NEWS – At CES 2025, Samsung unveiled its new “AI for All” vision, centered on making artificial intelligence accessible “Every Day, Everywhere.” Building on its decades-long leadership in connected home technologies, Samsung aims to harness the power of AI to integrate it into everyday life, enabling people to experience the world in more personal, effective, and impactful ways.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of the DX (Device eXperience) Division at Samsung, opened the company’s CES 2025 press conference by introducing the Home AI roadmap. The goal is to redefine the concept of home by delivering truly personalized services across all smart connected devices. This strategy, along with the company’s developments in AI-powered mobile devices, home appliances, and visual displays, underscores Samsung’s long-term commitment to leveraging AI for human-centric innovation and enhancing daily life experiences.
“I’m proud of how we’ve brought new technologies into households, connected essential devices, and laid the foundation for the future of home living,” said Vice Chairman Han. “At this year’s CES, we reaffirm our dedication to personalized experiences through widespread AI adoption and continue exploring AI’s potential for homes and beyond, not just for the next decade but for the next century.”
Enhancing Everyday Experiences with Home AI
At the press conference, Jonathan Gabrio, Head of the Samsung Electronics America Connected Experience Center, elaborated on Samsung’s Home AI vision. He emphasized the company’s commitment to integrating AI across the entire connected experience to accommodate diverse lifestyles. From single-person households to multigenerational families, Home AI learns habits and adapts to individual routines, delivering a highly personalized smart home experience.
The cornerstone of Samsung’s Home AI strategy is security and privacy. Recognizing that as users adopt more connected devices and AI delivers increasingly personalized experiences, protecting user privacy and data security becomes paramount. To meet these evolving needs, Samsung has expanded its security solutions. The Samsung Knox Matrix now protects home devices alongside mobile devices and TVs using proprietary blockchain technology, ensuring that connected devices work together to safeguard the user’s home, data, and one another from digital threats. With the Knox Matrix Dashboard, Samsung provides streamlined oversight for data security across the connected home. By syncing information between devices, the Knox Matrix Credential Sync ensures that data can only be encrypted or decrypted on the user’s devices. Additionally, the Samsung Knox Vault adds another layer of protection, isolating sensitive information like passwords or PINs in a secure location.
Samsung’s One UI offers a unified software experience across all connected Samsung devices, supporting users with enhanced interoperability and AI-powered features while ensuring software updates for up to seven years.
These innovations are powered by Samsung’s SmartThings platform, which connects hundreds of millions of users worldwide. Believing in innovation through open collaboration, Samsung has equipped its SmartThings ecosystem with the latest AI technologies to refine and personalize the smart home experience for ultimate convenience.
The SmartThings Ambient Sensing feature intuitively detects and interprets a user’s environment and contextual conditions. By analyzing human movements and ambient sounds through connected devices, it enables intelligent and seamless responses to daily routines.
For greater usability, the platform includes an upgraded AI voice assistant, Bixby Voice1. Designed to recognize individual voices, the assistant responds in a way tailored to each user.
Efficiency and proactivity go hand in hand. By combining AI with the Samsung Health app, users can take control of their health and well-being. Devices like the Galaxy Ring2 and Galaxy Watch collect AI-driven health insights, empowering users to make informed decisions about their wellness. These new services enhance the overall Samsung Health experience, providing a comprehensive health solution seamlessly integrated into the home system.
Seamless Entertainment in the AI Era
Samsung’s latest AI-powered screens, featuring Samsung Vision AI, offer unmatched personalization and exciting new functionalities to enrich users’ lives. AI-enhanced screen experiences in TVs deliver features like Generative Wallpaper. One highlight is the Neo QLED 8K, which provides Samsung’s most advanced viewing experience, powered by AI features such as 8K AI Upscaling Pro, Auto HDR Remastering Pro, and Color Booster Pro, intelligently enhancing picture quality. Additionally, The Frame’s artistic experience expands with a digital collection of over 3,000 artworks included with every Samsung QLED device, transforming any room into a gallery.
Samsung’s “Screens Everywhere” strategy is further reflected in new display-enabled devices, such as refrigerators with 9-inch AI Home displays and other appliances with 7-inch screens. These devices provide broader functionality, including entertainment services and AI features like AI Vision Inside and direct integration with the Instacart online grocery service3.
Expanding AI Across Industries
Samsung’s AI-powered innovations extend beyond the home, creating new categories and transforming industries. SmartThings Pro, a B2B service, brings AI-based digital solutions to business partners in multi-unit properties, retail spaces, hotels, and schools. Since its launch in June last year, SmartThings Pro has enabled businesses to monitor and optimize energy usage, predict maintenance needs, and provide comprehensive control over connected solutions. Samsung is collaborating with partners to develop a new platform, Future Innovation Technology (FIT), offering automated climate control for larger enterprises and buildings to optimize energy efficiency and reduce costs.
In collaboration with Samsung Heavy Industries, Samsung is developing a SmartThings solution for compatible ships using the Matter standard. The SmartThings for Ships solution includes multiple modes: Pre-Sailing Mode automates climate control and lighting during departures, Care Mode monitors energy, climate systems, and smoke detectors, and Protection Mode continuously tracks anomalies and sends alerts to the captain and crew when issues arise.
Additionally, Samsung is working with Hyundai Motor Group to expand SmartThings capabilities into Hyundai electric vehicles. The new ecosystem allows users to locate their parked cars with SmartThings Find and use AI to determine optimal charging times. During power outages, the battery’s reserve mode automatically activates with AI Energy Mode, ensuring essential appliances continue running.
Samsung and its subsidiary Harman remain committed to transforming the in-car experience with context-aware innovations in new products. Leveraging Samsung’s expertise in UX and AI, Harman’s in-car avatar serves as an intelligent digital navigator, anticipating needs while integrating with services like Ready Care and Ready Vision to keep drivers focused on the road.
Supporting the Next Generation
Inhee Chung, Vice President of Samsung’s Corporate Sustainability Center, explained how Samsung’s “AI for All” vision reflects the brand’s future-shaping goals: to harness advanced technologies for a more inclusive and better world. Through its AI-powered devices and services, Samsung is introducing diverse and enhanced accessibility features, including automatically syncing accessibility settings across home devices from a smartphone.
Starting this year, Bixby4 will recognize family members’ voices and automatically adjust connected devices with personalized settings, such as high-contrast text display or Voice Guide functionality, making devices more accessible. For users with visual impairments, AI enhances the Audio Subtitles feature, softening foreign-language audio tracks and reading subtitles aloud in the user’s chosen language.
Chung highlighted initiatives like Solve for Tomorrow (known as Megoldások a Holnapért in Hungary) and partnerships with the UN Development Program (UNDP) that empower the next generation of innovators. The Samsung Solve for Tomorrow program has encouraged over 2.6 million students in 66 countries to develop science- and technology-based solutions for community challenges. During the 2024 Paris Olympic Games, Samsung and the International Olympic Committee (IOC) launched a digital community called “Together for Tomorrow, Enabling People,” naming the top 10 teams from the global Solve for Tomorrow competition as community ambassadors.
Achim Steiner, UNDP Administrator, joined Chung via video message to share the results of the Samsung-UNDP partnership. Since its launch five years ago, the Samsung Global Goals app has raised over $20 million with the support of nearly 300 million users of Galaxy smartphones, tablets, and smartwatches. The joint Generation17 initiative continues to inspire exceptional young leaders worldwide to mobilize their communities in achieving the global goals, laying the foundation for a brighter future.
Source: Samsung Press Release
