Razer’s CEO argues that gamers will end up loving AI – precisely at the moment they feel the most hostile toward it. He insists it makes video game development better, and that sooner or later everyone will learn to appreciate what it actually brings to the table.

Speaking at CES 2026, Razer CEO Min-Liang Tan claimed that people already “love” the growing role of artificial intelligence in game development, even if many haven’t consciously realized it yet. In his view, AI shouldn’t be treated as “automated art” at all, but rather as the opposite: a practical tool that streamlines work like QA testing and helps catch bugs before a game ships.

Even with Tan openly championing AI and its potential benefits, he admits there’s still a massive elephant in the room. Having watched AI grow up close – and seeing how both corporate messaging and gamer sentiment constantly swing back and forth – he understands why many remain skeptical for creative, ethical, or economic reasons. On top of that, AI is frequently linked to pricier, more demanding hardware, which alone is enough to make plenty of people tune the whole thing out.

During its CES presentation, Razer also showcased AI concepts that some viewers considered over the top, which only fueled the ongoing debate about whether the industry is solving real problems or just manufacturing new ones. There’s also controversy around mixing models and technology partners, since using third-party products to support a demo means public trust can end up tied to those companies’ own track records. In other words, your credibility becomes partially dependent on someone else’s reputation.

The future of AI at Razer

Tan’s argument is that AI is following the same path as other innovations that initially drew heavy criticism, including DLC, free-to-play business models, and cross-platform play. For many people, that comparison instantly triggers suspicion, especially among those who simply have no interest in products built around AI models. Still, others argue it’s worth looking beyond the backlash and digging into the details to understand where the tangible benefits might actually be.

Right now, artificial intelligence is often broadly split (without diving into specific subfields) into tools that generate content and systems that optimize processes. Because of that, people tend to lump everything into the same bucket – and that’s exactly where much of the conflict starts. In areas like accessibility, translation, or contextual support, AI integration can genuinely make sense for video games, but only as a supporting tool, never as a replacement.

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