The worst-rated game of 2025 isn’t ready to disappear: its creators are literally pulling out their wallets to convince players to give MindsEye another shot. IO Interactive and Build a Rocket Boy have been paying streamers to talk about the game on social media, but the outcome hasn’t exactly been flattering.
Build a Rocket Boy has made history – just not in any way worth celebrating. According to Metacritic reviews, MindsEye is already sitting at the very bottom of 2025’s releases, thanks to a mix of underwhelming gameplay and an open world that feels empty of anything genuinely engaging. As if that wasn’t enough, players quickly flagged a heavy load of bugs and glitches after launch, turning the whole experience into an online punchline. You’d assume a project published by IO Interactive would quietly vanish while the developers shifted their focus to Everywhere, the Roblox-style platform. Instead, the action game’s creators have decided to throw money at the problem, paying streamers to push their much-criticized adventure once again.
As FRVR first reported, content creator Criken (361,627 Twitch followers) uploaded a MindsEye gameplay video last December to showcase features introduced in the latest update. He repeated the move in January on his YouTube channel Criken2 (1.08 million subscribers), posting a fresh video featuring some of the best moments from his livestream. In both cases, the posts include hashtags like “#ad” and “#MindsEyePartner,” pointing to a sponsorship deal with Build a Rocket Boy or IO Interactive to promote the action title across social platforms.
And Criken is far from the only one taking the deal. A quick look at the #MindsEyePartner hashtag on YouTube immediately shows other creators have been talking about MindsEye recently. Beyond the content uploaded around its June 2025 release, several channels posted promotional shorts from early to mid-December to highlight new features in Build a Rocket Boy’s game. Examples include SweeetTails (139,000 YouTube subscribers), Rispowne (16,200), Harry Frazzle (1,040), and Blue Thunder Gaming (154,000). In fact, the last one doesn’t even try to play it cool, writing in his summary: “I’ve accepted a MindsEye sponsorship. Yes, yes, I know. Bring on the criticism. A man’s gotta eat! No, but seriously, they agreed to let me say whatever I wanted. So I thought, ‘Why not?’”
MindsEye’s Steam Numbers Still Haven’t Improved
So did this sponsored push translate into better sales or improved traction? Not even close. Based on SteamDB records, Build a Rocket Boy’s title never rose above 40 concurrent players throughout December – the same month those videos and shorts were published. At the time of writing, things look even worse, with only 12 people logged into its sci-fi world.
The Starter Pack hasn’t managed to spark interest either, despite being marketed as a free content bundle that lets players experience the first chapter of MindsEye along with 14 ARCADIA missions. SteamDB data shows the pack has only hit a peak of 46 players on PC since its late-November 2025 release. Overall, the marketing strategy has delivered weak results, and the game is still struggling even with content creators doing paid promotion.
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