Free Day for Black Myth: Wukong?! In China They Go to the Wall to Promote the Game…

Sichuan Muziyang Technology or the publisher Gamera Games offer different options so that everyone can try Black Myth: Wukong.

 

 

The success of Black Myth: Wukong has reached extraordinary proportions. Game Science’s game is also conquering Steam, and at the same time, it has attracted the attention of all players of the Asian giant. The craze for Journey to the West, the novel on which the RPG is based and an integral part of Chinese cultural identity, is so deep that some companies have even decided to give their employees days off to play it! Plus, if any of them don’t have the game yet, they’re offering free copies for PC or PS5…

This is not the first time that companies have given their employees days off to enjoy culturally influential games set in their home countries. We’ve already seen this with Tears of the Kingdom and Monster Hunter Rise in Japan, and now China is joining in with the ‘Monkey King’ adventure.

According to a report in The Straits Times, Sichuan Muziyang Technology is one of the companies that has taken this step. All of their employees were given a day off specifically to try out Black Myth: Wukong. This decision aims not only to promote gaming culture in China but also to share experiences among colleagues and friends, thereby supporting the development and popularity of the industry in the country and national identity.

Gamera Games, an independent game publisher based in Shanghai, took a similar approach and gave all of its employees a digital copy of Black Myth: Wukong to enjoy in their spare time.

Meanwhile, Game Teahouse, a Chinese platform specializing in strategy games, has decided to give its staff half a day off and reimburse the cost of purchasing the game. These initiatives demonstrate the level of enthusiasm and support Black Myth: Wukong has generated in the industry.

 

China and half the world surrendered to Black Myth: Wukong

 

Released on August 20, Black Myth: Wukong was a remarkable success. It sold more than 4.5 million copies on PS5 and PC in its first day and reached 10 million copies worldwide by the end of last week. Described as the first Chinese-developed “Triple A” title with international appeal, the game is based on the classic Ming-era 16th-century novel Journey to the West, in which players take on the role of Sun Wukong, an iconic character in Chinese narratives.

The pre-sales of Black Myth: Wukong also set a new record among Chinese domestic games, exceeding 400 million yuan ($56.2 million). Meanwhile, PS5 sales doubled year-over-year in the week before its release, further cementing the PS5’s status as the “most popular video game product” in the country.

Source: The Straits Times

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