Market intelligence firm Newzoo estimates that Grand Theft Auto VI generated roughly $260 million worldwide during the first week of pre-orders, and could finish launch week with the strongest pre-order campaign the games industry has ever recorded.

The scale of anticipation surrounding Rockstar’s next game has long seemed exceptional, but this analysis attaches concrete figures to it. Newzoo examined digital pre-orders in the United States and the five largest European markets: the United Kingdom, France, Italy, Germany and Spain. It identified close to $180 million in revenue across those territories, then used the geographic distribution of the console audience for GTA V to estimate the global total.

Those markets represent about 69 percent of PlayStation and Xbox players in the previous game’s audience. Accounting for the remaining regions produces the estimate of approximately $260 million for the opening week. This is not an official Take-Two financial result, but an analytical projection based on market data and historical buying patterns.

Launch-week revenue could reach $5.2 billion

Newzoo also modelled the likely pre-order curve and the wave of purchases surrounding release. On that basis, cumulative global revenue for GTA VI could land between $3.3 billion and $5.2 billion by the end of launch week. Performance near the upper limit would be extraordinary not only for the series but for the entire video-game business.

The previous game reached one billion dollars in three days.

GTA V set records at launch in 2013 and eventually shipped 230 million copies, making it the second best-selling video game of all time. The new adventure starring Jason and Lucia therefore faces an exceptionally high benchmark, yet these early estimates suggest it may even eclipse that legacy.

Grand Theft Auto VI launches for PlayStation 5 and Xbox Series X/S on November 19, 2026.

Source: 3DJuegos