Microsoft Stole And Got Caught!

A promotional tweet backfired.

The Xbox Twitter account was promoting PlayerUnknown’s Battlegrounds with the image below. It’s intentionally written in past tense: the tweet got deleted, and allow us to tell you why.

The image (in a somewhat different aspect) originated on Reddit, created by Macsterr, who published it about a month ago! The difference is that Xbox marketed the game with a black Xbox One X and a controller, but the base concept is the same as Macsterr’s, who did not get credited. This scenario triggered the scandal.

The Reddit topic quickly got attention: Major Nelson, one of the Xbox characters, had to respond: „Hey guys, I wanted to let you know that this is being investigated. In the meantime, our official channels have pulled down the asset in question. I’ll follow up with the OP /u/macsterr/ once I get more details.” So Microsoft knows about the situation.

Pulling something like this event off right after Christmas is not in the holiday mood…

Source: WCCFTech, DualShockers

Avatar photo
Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

No comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.