Microsoft was looking for an answer to this question, and they found it, pulling off the weirdest marketing move of the decade.

The Redmond-based company has teamed up with Lynx (you might know Unilever’s brand as Axe outside the UK for example…) to create a new scent. It resulted in Lynx Xbox, which will be available via multiple products, such as a deodorant, a shower gel, and a body spray. If you don’t believe it, have a look at the official description of Lynx Xbox: „Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.” (Props if you can understand more than half of that!)

Seamus Blackley enters the picture here with his response on Twitter to the announcement: „I seriously and honestly have no comment. I have no idea what a comment would even be on this. I’m frankly thinking of just going and drinking heavily at this point.” Oh, he happens to be the father of Xbox. He simply cannot understand what Microsoft is planning for the ANZ (Australia & New Zealand) market.

Indeed, Australia and New Zealand. The plan is that the Xbox Lynx products will be sold in these two countries’ grocery stores and pharmacies from July. There are no plans for expanding the products further (unless they sell like candy). Still, Microsoft is serious: Tania Chee, the head of Xbox ANZ, says that users can „power up” by using these products each morning.

Let’s hope that Microsoft won’t spend time on the products during its E3 conference, even if it gets announced for the North American market.

Source: GameSpot