TECH NEWS – Another company is four years ahead of the Cupertino-based company in trademarking the name (which is funny because in China, en bloc, copyright protection is non-existent due to the many knockoffs made in the country…).

The hardware and functionality of the Apple Vision Pro are also getting a lot of praise from the press, as the two 4K microLED displays (courtesy of Sony) and the M2 and R1 chips give it a pretty powerful performance, boosted by the VisionOS operating system and the dedicated App Store software. However, MyDrivers (https://news.mydrivers.com/1/915/915819.htm) reported that in one of the potential big markets, China, the product would most likely be released under a different name, which Apple hopes will result in one million sales in the first year…

Huawei (whose GPONs have questionable quality power supplies, speaking from experience…) may force Apple to NOT release the AR headset in China under the name Vision Pro, as the Chinese tech company owns the trademark rights to the name until 2031 and has already acquired it in May 2019, more than four years ago! Huawei has several products under the Vision name, including smart TVs and glasses. If there is no agreement between the two companies (in other words, if Apple doesn’t pay Huawei…), the domestic company can block the use of the name.

If Apple pays, it can use the name for the duration of the contract, and Huawei can profit from it. It has already happened in the country, as Apple paid China’s Proview Technology for the trademark rights to the iPad, so this is not the first rodeo for the US company in one of the most populous (but no longer THE most populous, as India has taken over!) countries in the world. As the Vision Pro is due to be released in early 2024, there is time to negotiate until then. Still, we don’t yet know if the device will be released outside the US in the first round (as pricing makes it unaffordable in many territories).

Bloomberg’s Mark Gurman recently speculated that the second, cheaper device could come out as Vision One or Vision… but that’s all in the future.

Source: WCCFTech