Gamescom will receive a new partner in the 2016 show. It’s not going to be a country you’d first think of. France? No. The United Kingdom? Not even close. Spain? Nah. Italy? Nope. Sweden? Cold. So, who is it going to be?
Turkey! The „European E3”, which will be held between August 17 and 21, will open towards a new region, namely Eurasia. Turkey is a country with a growing video game culture, mainly because of a younger population structure. With this agreement, Gamescom can open the road towards a new path, an untapped potential, a new region. The growth in Turkey is mainly led by online and mobile games.
Don’t forget, Crytek was formed in Germany by Cevat, Avni and Faruk Yerli, who are all originate from Turkey. This is a reason the Yerli brothers opened a studio for Crytek in Istambul. So, it might be a surprising decision at first thought, but seeing how the Turkish population has a big potential, it’s starting to make sense!