Sony held their CES press conference yesterday, but we were somewhat disappointed after seeing it. As we wrote about it earlier this week, this could have been an excellent time to talk about the PlayStation VR, including a price and release date announcement. Did they take their chance? Sadly, the answer is no.

They left this opportunity fly by, because while we can see the virtual reality headset in the trailer below, the company concentrated on other products. You can see the Bravia TV and the PlayStation 4 (including some games like Uncharted 4: A Thief’s End, The Last Guardian and Horizon Zero Dawn) – these make sense. However, showing the PS VR and then ignoring it in speech is weird. While Kazuo Hirai, Sony‘s CEO held a speech, he didn’t talk about the PlayStation VR either. Instead, he appreciated the PlayStation 4 and its success:

Sony’s innovation has inspired the creativity of enthusiasts, gamers, developers, and publishers, who are devoted to the PlayStation 4. The PlayStation 4 is the embodiment of those things that e-value as an organization: powerful technology, advancement ahead of the curve… PlayStation 4 has built a very passionate community.

Of course, we are in constant dialog with that community, listening to their ideas, and responding to them with new, better and more exciting gaming experiences. And we’re thrilled to see just how effectively PS4 has encouraged sharing, created a dynamic portal to games and entertainment, and immersed gamers in compelling narrative experiences.

PlayStation 4 sets a benchmark for our organization regarding collaboration, of engineering, creativity, artistry and also experimental design.

Maybe we can still hear some new information about the PlayStation VR during CES (as it opens to the public today) – if they miss this opportunity, we won’t remember this event in a positive light.