A Market Research Firm Has A Hopeful Forecast For The Nintendo Switch

General news News 01/22/2017

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The handheld/console hybrid, which will launch in 1.5 months, could become a success, which isn’t in our (personal) predictions.

DFC Intelligence, a market research firm, has published its prediction for the Nintendo Switch. They think that by the end of 2020, the Switch can reach as many as 40 million sales, which would be about 26 million above the Wii U’s lifetime results (admittedly, The Legend of Zelda: Breath of the Wild will be the final major Nintendo title on the console).

DFC’s head David Cole says that the early days will be hard on the Switch due to a lack of launch titles and lack of stock. „Demand is expected to be strong, and the major issue will be whether the system can attract a broad audience starting in the holiday sales season of 2017. Тhe Switch is a compelling piece of hardware that could potentially reach a much larger addressable market. However given the limited software and Nintendo’s poor recent track record of introducing new products we have tempered our forecasts to be conservative,” says Cole.

Cole has a point in 2017’s holiday season being the decider whether the Switch flops or not. If the console starts to pick up there, third-party support (khm, EA) might come towards the Switch.

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)