The French publisher has gone a step too far – in the United States, the government shut down for over a month (meaning several thousand people did not get paid), and promoting a game with this subject isn’t the brightest idea.
On Twitter, SkillUp has quoted a comment from Ubisoft made in 2018 about The Division 2: „The Division 2 is not trying to make a political statement.” However, a promotional email about the game’s private beta has gone against this notion by putting this sentence into its topic: „Come see what a real government shutdown looks like in the private beta.” Ouch.
About four hours later, Ubisoft sent out another email, apologising for the contents of the previous one. Its subject is „We apologise for the earlier email,” and it says „Hello, a marketing email promoting Tom Clancy’s The Division 2 was sent in error today. This was a grave breakdown in process and we apologise for this error and the offensive subject line in the email. We recognise the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation.”
Source: PCGamer
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