Nintendo Doesn’t Want To Chase Trends

Although the Japanese company is keeping an eye on technological evolution, they don’t want to be one of the first companies in using new tech.

In the Q&A session held for investors, Shuntaro Furukawa, the president of Nintendo, talked about multiple things (such as leaving necessary censorship to third-party companies, if it’s even needed – we wrote about it recently), such as the cloud technology: „While we don’t expect all games to become cloud games any time soon, the technologies are definitely advancing. We see a future where cloud and streaming technologies will develop more and more as a means of delivering games to consumers. We must keep up with such changes in the environment. That being said, if these changes increase the worldwide gaming population, that will just give us more opportunities with our integrated hardware and software development approach to reach people worldwide,” Furukawa said.

Shigeru Miyamoto, one of the iconic people behind Nintendo‘s success (creator of Mario and Zelda, do we need to say more?), also spoke: „Because we don’t publicize [our work] until we release a product, it may look like we’re falling behind. In regards to VR, we think that we have created a product that is easy for our consumers to use in the recently released Nintendo Labo VR Kit.

I think that cloud gaming will become more widespread in the future, but I have no doubt that there will continue to be games that are fun because they are running locally and not on the cloud. We believe it is important to continue to use these diverse technical environments to make unique entertainment that could only have been made by Nintendo,” Miyamoto said.

„5G can send a large amount of data without latency. We are aware that this technology has been gaining a lot of attention, and Nintendo is also investigating it. However, we don’t only chase trends in technology. When considering what to offer in our entertainment and services, we think about both how the technology will be applied to gameplay and what new experiences and gameplay we can offer consumers as a result of that application,” Ko Shiota, Nintendo’s director and senior executive officer added.

So Nintendo only speaks when they are ready regarding a new product (such as the new Nintendo Switch models?). It’s an interesting, yet unique approach.

Source: Gamasutra

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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