Phil Spencer: A Winning Strategy For The Xbox Series X?

The head of Xbox believes that Microsoft could have agile pricing for the Xbox Series X, meaning it might not be that expensive.

„You have to set a price target at the beginning [of designing a console] for yourselves. […] I feel good about the price we’re going to be able to get to. I feel good about the price and performance capabilities of Xbox Series X. I feel incredibly good about the overall package. We’re going to be keeping our eyes wide open as we continue toward launch. Looking at what the competition is doing, but we have a plan, and we feel very solid about our plan. Long ago, you and I sat in a room and I said that I wanted to win, and you got frustrated with me for years about “Where is this winning plan?” I believe we have a plan that can win.

We’re getting some incredible support from Microsoft. Satya Nadella, my boss, the CEO, Amy Hood the CFO — they’re very linked into what our plans our. We’re going to make sure we stay agile on our pricing and that we have a good plan going into launch,” Spencer told on the newest IGN Unlocked.

It sounds like Microsoft could be taking a bigger risk: they might sell the Xbox Series X at a bigger loss than Sony could with the PlayStation 5. In layman’s terms, it means that compared to the manufacturing and marketing costs, the console would cost less, and if it will underprice the PS5, the Xbox Series X could get an advantage, and it might quickly turn a profit. They will reveal the pricing this Summer!

We’ll see – the PlayStation 5 and the Xbox Series X are both supposed to launch this Holiday season. Spencer thinks the coronavirus won’t impact the console’s launch date, but it could cause problems for the software development, meaning there might be fewer launch titles…

Source: WCCFTech

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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