Is it possible that Take-Two couldn’t make Rockstar go for the approach the company wanted? (Namely: they wanted a smaller game that they can expand over time so this team would release games more regularly.)
Previously, we wrote about a rumour regarding Take-Two trying to make Rockstar publish games more regularly (although they don’t seem to notice that whatever they make ends up being a financial success, and nowadays, GTA Online from Grand Theft Auto V dumps a truckload of cash on Take-Two…), but they might have had a second thought about this below.
Take-Two’s newest 10-K SEC report (which is required for each company to submit it each year to the U.S. Securities and Exchange Commission) sees a small change. We see that the marketing spending commitment has changed for the upcoming fiscal years, but the one that stands out significantly has been changed from F23 to F24. F24 stands for the fiscal year 2024, running from the first day of April 2023 to the last day of March 2024.
What’s the game that will get a ton of marketing? It’s going to be Grand Theft Auto VI. They don’t have any other game that would get such a large marketing budget. And it would fall in line with the fact that Rockstar takes its time – Red Dead Redemption 2 came out eight years after the first game, and if Grand Theft Auto VI drops in late 2023 (making it a PlayStation 5, Xbox Series X title – the PC port will likely come at a later date, which has been a trend from Rockstar), then GTA VI would drop ten years after the initial PS3/X360 version of Grand Theft Auto V.
Jeff Cohen, a financial analyst at Stephens, has kept track of Take-Two’s advertising plans: „We are not sure how much we should be reading into this shift, but we would note that this disclosure accurately predicted the launch of Red Dead Redemption 2 before that game’s announcement. [Take-Two management] has spoken very confidently about the pipeline over the next five years and existing live services execution has been excellent,” he says.
So Grand Theft Auto VI might be at least three years away, making all rumours heard so far highly questionable.
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