According to the vice president of the brand, the PS5 will open with “the strongest catalog in the history of PlayStation.”
The month of August is nearing its end, and we still do not know the release date or the price of the next-generation consoles, including PlayStation 5. In the year 2020 where delays are frequent, and now that several games of the premiere of the new generation move to 2021, there are those who fear with the possible delay of the consoles to next year. Given this, PlayStation has made it clear again: PS5 will hit stores this year, and also will do so with “the best catalog” in its history.
In an interview with Games Industry, Sony Interactive Entertainment Vice President and Global Marketing Director Eric Lempel spoke about the challenge of organizing a launch campaign for a key new product in the midst of a pandemic: “It is a massive challenge. on all fronts. Not only for the areas of the organization that I lead but for all its parts. The good thing is that we are taking it forward. We are going to launch it this year, it will happen that way, and for my part, We’re going to make sure to deliver all the magic and all the excitement of the releases we’ve had in the past. ”
As explained by the head of marketing at PlayStation, the new PS5 advertising spot published yesterday, which was leaked a few hours before its official premiere, is “only the beginning” of its promotional campaign for the premiere: “We are heading to a new Generations, and for us, generations matter. It’s an opportunity to raise gamers’ expectations and present something truly new. So, for this particular announcement, we’ve focused on three areas: haptic response, adaptive triggers, and 3D audio. And we wanted to show what it would be like to be in the center of it all. ”
„I’d say this is the best catalog we’ve ever seen in the history of PlayStation.” – Eric Lempel
The new features of PS5 and its DualSense controller will be an important element in the marketing of the console, although it is useless without good games. And here, Eric Lempel claims that the console will have the best range of output games on any of its consoles: “Once you look past all the features of the PlayStation 5, which make it a true next-gen product, its content is important. The content present during the launch window and beyond is truly exciting. I would say this is the best catalog we’ve ever seen in the history of PlayStation, between our teams at Worldwide Studios and our partners from different publishers of all the world“.
“We have revealed some of this content, and naturally more will be on the way , but the way that developers can interact with the platform, and create these new experiences with new and unfamiliar IP, is incredibly exciting,” concludes Lempel. With the promotional machinery of the console in action, the only thing missing is to finally know the release date and the price of a console that, at most, would have 4 months left for its premiere if it comes out in 2020.
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